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Administrators’ Luncheon
December 2, 2026
11am-1pm
Washington Montessori Institute

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Featuring a Presentation and Discussion on

Building a Clear and Consistent Framework for School Communications

With Laurie Ehrlich

Parents today expect timely updates, personalized communication, and easy access to information. At the same time, school leaders and teachers are often overwhelmed by a constant stream of emails, newsletters, app notifications, texts, and individual parent inquiries. Without a thoughtful strategy, communication can become fragmented and difficult to sustain.

We’ll explore how Montessori schools can create a more intentional communications ecosystem that supports families, empowers teachers, and strengthens retention. Participants will learn how to establish communication norms, define roles and responsibilities across departments, equip faculty with practical tools and templates, and ensure families receive the right information through the right channels at the right time. We’ll also examine how effective communication shapes parent perceptions, builds trust, and ultimately contributes to stronger family satisfaction and long-term enrollment retention.

About Laurie Ehrlich
Laurie is a seasoned marketing expert with a passion for combining a data-driven mindset with creative multi-channel marketing strategy and planning, content creation, cross-team collaboration, and digital media. She works across the independent school space, implementing integrated solutions based on focused audience research and managing brand identity and reputation. Laurie loves sharing her passion for marketing with others. She judges the annual InspiredSM Brilliance Awards, is a frequent presenter and workshop speaker, co-chairs an annual charity fundraiser, and sits on a nonprofit Board.

 

The Administrators’ Luncheons at WMI provides an opportunity for local Montessori school leaders and school administrators to connect, learn, and support the growth of Montessori in our communities. If you are not on WMI’s email list for administrators and school leaders, email info@wmi-montessori.org to receive our latest updates.